NEWS7 April 2022

TRA expands senior leadership team

Asia Pacific News People

NEW ZEALAND – Research and insights agency TRA has appointed Irena Bakker as head of people and capability and Stephen Churchman as head of design, effective immediately.

Irena Bakker and Stephen Churchman

Bakker (pictured left) was previously head of HR and talent for New Zealand at WPP Australia/New Zealand, where she was responsible for developing and implementing HR and talent strategies, best practice recruitment processes and change management.

Prior to joining WPP, Bakker was group talent director at WPP’s media agency GroupM.

Churchman (pictured right) was previously head of creative at Les Mills US and has also held roles at Saatchi & Saatchi New Zealand and DDB New Zealand.

Both roles will have responsibility across TRA’s Australian and New Zealand offices, social media insights and listening tool Zavy, and brand health platform Tracksuit.

Andrew Lewis, managing director at TRA, said: “I am confident that in Irena we have found a dynamic leader who can leverage her extensive experience to ensure TRA delivers on this promise and continues to attract, retain and develop the best talent across Australia and New Zealand.”

“Stephen has a special talent for creating compelling design and visuals to engage his audience and inspire action, and I look forward to seeing how he inspires TRA customers via motivating design and clever design thinking.”