Rayner (pictured) joins TORA from shopper and retail research specialist Shoppercentric where he was a director.

Before his time there he spent nine years at retail research agency ID Magasin, which is now part of TNS, where he held the role of research director.

TORA’s UK managing director Andrew Tharme said: “Jamie has accrued exceptional commercial acumen during his career to date, and that type of experience very much fits with the TORA way of doing things.

“Our research needs to help FMCG manufacturers and retailers make decisions which improve the customer experience. Jamie’s knowledge of shopper research techniques is, frankly, second to none.”