Tonic promotes Anna Wills to UK MD

Wills (pictured) was previously head of client services, and oversaw the merger of Spring Research and Tuned In Research to form Tonic at the start of the year.

The company has also announced that Lucie Holliday has been made group director, Research & Innovation.

“Anna has kept everything running smoothly during a very busy period for us,” said Steve Phillips, Tonic CEO. “She is an inspiration to me and having done the first stage of the job, I’m delighted to announce she has now been promoted to UK MD.

“Tonic is also investing heavily in innovation right now. This includes the soon to be released Slimline Tonic app and also several other key innovation streams that we are working on. We needed some more dedicated resource and so Lucie is heading up the Innovations role.”