Spring Research and Tuned In merge to form Tonic Insight
Steve Phillips, the CEO of Spring and a partner in Tuned In, becomes CEO of the merged company, with Nick Priestley as global MD.
Phillips said Tonic would focus on delivering “agile research”. “We are seeing clients’ worlds changing,” he said. “The pace and structure of business is becoming more instant and iterative. So clients need more agile insight companions.”
Tonic has offices in London and New York. It is online at tonicinsight.com.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments