Tomorrow Focus Media taps GlobalPark for mobile surveys

Respondents were recruited through apps on their devices. The feedback will be used by Tomorrow Focus for mobile marketing.

The firm said that as a result of the survey it holds “rich data” about its iPhone and iPad app users.

Karin Rothstock, the firm’s head of research, said: “Instead of selling our advertising space based purely on click rates and the number of downloads, which is what most of our competitors do, we can offer potential clients a fuller picture of what they are buying.”