NEWS3 October 2012

Todd Cullens joins Bridgevine as insights SVP

North America People

US— Customer acquisition specialist Bridgevine has appointed Todd Cullen as SVP consumer insights and analytics. He will lead the data management, consumer insights, analytics and data monetisation strategy for the company.

Cullen joins from Acxiom Corporation where he was VP global data products for four years. Prior to Acxiom, he was CIO for Cognitivedata, which is now a Merkle company.

J Patrick Bewley, CEO of Bridgevine, said: “As we continue to deliver customers instead of ‘clicks’ to the brands we serve, big data and analytics will be the deciding factors in our success. Todd’s unique background in building global consumer data, insight and analytics businesses will further accelerate Bridgevine’s ability to manage the journey from cookie to conversion.”

Bridgevine is backed by venture capital firms, including Constellation Ventures and Safeguard Scientifics.