ISO accreditation for PureSpectrum
ISO 20252 is the international standard for market, opinion and social research, covering insights and data analytics.
The announcement completes a region-by-region expansion of PureSpectrum’s ISO programme, which began with the certification of the company’s Sydney office in August 2024.
Sydney was followed by PureSpectrum’s Berlin office in January 2025 and the London office in October 2025.
Adding Singapore and the US brings every PureSpectrum operating region under the standard.
PureSpectrum said its company-wide, global certification runs through to 19th October 2029. Certified services include sampling, survey programming, hosting and data processing delivered by the firm’s services team.
Todd Myers, chief operating officer at PureSpectrum, said: “Reaching global certification is a credit to our teams around the world, and it means clients partnering with any PureSpectrum office are working with an ISO-certified team.”
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