Saunders (pictured) previously was based in Barcelona, where she worked at Bolt Insight before a short time freelancing.

Lee had a prior role as research executive at 2CV. Both will join the quantitative team at D+M.

D+M is based in London and is a market research and brand strategy consultancy. The company shifted to an employee-ownership model in 2023.

Dave Power, head of quant at D+M, said: “It has long been our ambition to attract great talent to the agency to support our continued growth and the development of our offer.

“Katy and Cher-Maine bring energy, creativity and critical thinking to an already excellent team.”