Palmer (pictured) was previously head of cultural intelligence at Verve, where she spent seven years.

Palmer is joined at D+M by Olivia Askew as associate director and Bella Wateridge as insight manager.

Askew had a prior role as strategist at Big Tent Strategy, while Wateridge has qual experience from 2CV and Razor, as well as client-side at Tesco.

D+M is an employee-owned cultural research agency founded in 2005 in London.

Tom Anderson, managing partner at D+M, said: “As we’ve grown since becoming an employee-owned business, we’re doing more immersive, culturally focused work, and Meg, Olivia and Bella add to what is already a brilliant team.”

Palmer said: “It’s been great to dive into some interesting briefs, and I’m looking forward to making cultural thinking an even bigger part of our work.”