NEWS26 April 2012

TNS wins Belgian internet measurement contract

Europe New business

BELGIUM— The Belgian Centre for Information on the Media (CIM) has awarded TNS the country’s new National Internet Measurement contract, which begins in November.

TNS will be responsible for producing monthly reach data, daily audience estimates and the National Internet Traffic Study from a panel of 10,000 internet users in Belgium. The firm will also count traffic from mobile devices and online video measurement in its reports.

Dominique Vercraeye, managing director of TNS Belgium, said: “We have developed an audience measurement solution that is tailor-made for the complex Belgian market. It is a new and exciting challenge, and we are proud to be at the forefront of CIM’s innovative approach.”