TNS takes full ownership of Polish joint venture
The Polish company, headquartered in Warsaw, was founded in 1958 and specialises in media measurement and market and opinion research.
Its client list includes TVP, Unicredit, BAT, Mars, France Telecom and Danone. Earlier this year, however, it lost the TVP TV audience measurement contract to Nielsen.
TNS’ owner WPP said that the investment continues its strategy of “strengthening its capabilities in measurable marketing disciplines”.
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