Fore Consulting, which is based in the UK, aims to use behavioural science, AI and human intelligence to understand the underlying trends behind real-world consumer behaviour and determine how brands should react.

The consultancy aims to provide an alternative to automated dashboards and benchmarks, and seeks to provide context and guidance for brands on consumer preferences and decisions.

Fore Consulting has also partnered with a number of fast-moving consumer goods (FMCG) brands.

Montague said: “Metrics alone can drown out meaning. Brands expect more than data. They want clarity, context and confidence.

“We exist to make shoppers choose you and consumers want you through sharper packaging, shopper and consumer insight.”

Sanger added: “We’ve built Fore to turn understanding into impact. When insight is delivered with context, it gives you the clarity to act on what’s coming.”

(Pictured: William Reeve left, Adrian Sanger centre and Grant Montague right)