NEWS11 July 2011

TNS Media awarded new three-year deal for Belgian radio measurement

Europe New business

BELGIUM— A group of public and commercial TV and radio broadcasters has renewed its measurement contract with TNS Media for a further three years.

Under the terms of the deal TNS will equip 1050 individuals from 550 households across the Flemish and Brussels regions of Belgium with Portable People Meters (PPMs) to automatically track TV viewing and radio listening behaviour.

Data collected through the panel will be shared among Flemish public radio and TV broadcaster VRT and radio broadcasters QGroup and RTVM.

VRT’s head of research Wouter Quartier said: “The permanent and continuous monitoring of the audience of our TV channels and radio stations using PPM technology helps VRT develop successful media brands and supports our mission as a public company.”