NEWS11 September 2014

TNS boosts qual with senior appointments

News People UK

UK — Kantar-owned TNS has appointed Opinion Leader’s Sarah Morris as its head of TNS Qualitative in the UK, reporting to Rebecca Wynberg, CEO TNS Qualitative.


Morris (pictured) was previously board director at Opinion Leader and has also been managing director, Europe at Nunwood and group account director at Millward Brown. She was one of three new senior appointments to the Qualitative practice announced today.

The others were Jo Storry, who has joined as head of TNS Qualitative, China, and will relocate to Shanghai from London. She founded her own international qualitative consultancy 14 years ago and has previously set up the qualitative division of CM Research in Australia, as well as the international qualitative department of Hall & Partners in the UK.

Meanwhile, William O’Connor has moved to Toronto to head TNS Qualitative, Canada.