Puri has been with the firm since 2010 and most recently served as managing director of TNS’s qualitative practice in Asia Pacific.

In her new role, TNS said Puri will be responsible for developing its qualitative offer, “leading new thinking and articulating best practice”.

“Anjali will also work closely with TNS’s global practice heads to ensure the organisation delivers truly integrated approaches to clients across the globe,” the company said.

She will report to Rebecca Wynberg, CEO of TNS Qualitative, who said: “I am delighted that Anjali is joining the global team. She is highly regarded in our industry for her contemporary thinking in qualitative research globally, particularly in the areas of consumer choices, behaviour change and social media. Anjali’s input will be instrumental in helping us to deliver world-class research excellence across all our markets.”