NEWS3 April 2013

TLE appoints Sandrault as director of strategy

Latin America People

BRAZIL — Karen Sandrault has joined TLE as director of strategy, based in the Sao Paulo office.

Sandrault has previously worked as marketing director for Diageo Brazil and marketing director for Coca-Cola Brazil.

Sandrault reports to Daniel Binns, who joined TLE in in August 2010 as the founding partner and president of TLE New York, launching the North American presence in November 2010.

Binns says: “[Sandrault’s] been charged with converting our strong pipeline, which includes shopper projects for a major local food company and a sports shoe manufacturer, a sales optimisation process overhaul for a local telco, and an innovation training program for a major French food company.”