NEWS17 April 2012
US— Car loan company TitleMax has signed up to use Rentrak’s StationView Essentials as the basis for its TV advertising buys.
Blair Jesswein, TitleMax’s marketing director, said: “Rentrak has built a TV measurement service that offers more stability and granularity and allows TitleMax to better define our advertising targets using consistent methodology across all markets.”
Meanwhile, Tribune Broadcasting Company is to receive StationView data for its ABC-affiliate station WGNO and CW-affiliate WNOL, both in New Orleans.
The world's leading job site for research and insight
Resources Group
Qual / Quant Associate Director – Financial
£50,000–£65,000 + Excellent Benefits
Spalding Goobey Associates
Research Manager – Quantitative – Consumer, Product and Shopper Experts
£40–50,000 + Bens
Resources Group
Research Manager – Public Policy / Social Research
£37,000–£41,000
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments