TitleMax to use Rentrak for ad buys
Blair Jesswein, TitleMax’s marketing director, said: “Rentrak has built a TV measurement service that offers more stability and granularity and allows TitleMax to better define our advertising targets using consistent methodology across all markets.”
Meanwhile, Tribune Broadcasting Company is to receive StationView data for its ABC-affiliate station WGNO and CW-affiliate WNOL, both in New Orleans.
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