NEWS17 April 2012

TitleMax to use Rentrak for ad buys

New business North America

US— Car loan company TitleMax has signed up to use Rentrak’s StationView Essentials as the basis for its TV advertising buys.

Blair Jesswein, TitleMax’s marketing director, said: “Rentrak has built a TV measurement service that offers more stability and granularity and allows TitleMax to better define our advertising targets using consistent methodology across all markets.”

Meanwhile, Tribune Broadcasting Company is to receive StationView data for its ABC-affiliate station WGNO and CW-affiliate WNOL, both in New Orleans.