Stacey (pictured) joins the company as director from Dynata, where his work included project managing a 57-market online survey. He began his career on the executive side and then switched to operations, where he was responsible for quantitative aspects including CATI and data processing.

Condon was previously at BVA BDRC for four years. As marketing manager, she will focus on promoting Potentia’s offer through marketing tactics and commercial strategy.

McCulloch joins as senior account director, also from Dynata. His background is in market research and the financial services sector.

Suzy Hassan and Colin Clifford, both formerly of Alligator Digital, launched Potentia earlier this year.

Hassan, managing director and co-founder, said, “We are thrilled to announce the addition of Tom, Sarah and Chase to our team. Their impressive backgrounds will be a tremendous asset to our company as we continue to expand.”

Clifford, commercial director and co-founder, said, “I’m looking forward to working alongside our new hires who bring their own set of unique skills and expertise to the table. Their contributions will undoubtedly aid in the company’s ongoing growth and success.”