In the US, Ashley Ericksen has been named as innovation strategy director, having recently served as vice-president in the innovation service line at Ipsos.

In the UK, Doug Findlay has been hired as commercial director, having held senior roles at Zappi, Ipsos, Kantar, Symrise and Diageo.

Alwyn Venter has also joined the UK team as client development director, having previously worked at NielsenIQ.

Guy White, chief executive and founder at Catalyx, said: “Ashley, Doug and Alwyn each bring a powerful blend of strategic thinking, commercial expertise and client focus to the business. 

“Their arrival strengthens our ability to guide clients through every stage of innovation, from opportunity to execution.”