Hawes (pictured centre) will be based in Chicago and previously worked in Kantar’s US business, as well as for companies including Arc/Leon Burnett and Starcom.

Matt Catchpole (pictured right) and James Hodder (pictured left) have also both joined Catalyx as lead strategists, based in the firm’s London office.

Catchpole was previously strategy director at Hall & Partners and has prior experience at Motif and Kantar.

Hodder had a prior role as client manager, brand at Kantar and has held roles at SKIM and Nielsen Consumer Neuroscience.

Guy White, chief executive officer at Catalyx, adds: “As Catalyx continues to grow and evolve, we are thrilled to welcome Lauren Hawes, Matt Catchpole and James Hodder to our expanding senior team.

“With their extensive experience, these strategic hires reflect our commitment to supporting  our exciting growth plans and enhancing our ability to deliver top-tier work for our clients.”