NEWS4 March 2013

Thomas Cook appoints first digital advisory board

People Travel UK

UK — Travel company Thomas Cook has appointed its first digital advisory board (DAB) to develop the group’s digital capability.

The DAB will be chaired jointly by Thomas Cook’s CEO Harriet Green and head of digital excellence John Straw, and the pair will be joined by five internal experts and five independent advisers in the digital space, including Tom Wood, a partner at user experience design and insight consultancy Foolproof.

Other members include:

  • Simon Darling, CEO at Jack & Anna Group and Founder of Quiet Riots
  • Laurence John, founder and CEO at Project_Elpful
  • Marco Ryan, partner/MD for Accenture Interactive
  • Emre Berkin, Microsoft non-executive director