NEWS22 January 2016

ThinkNow expands demographic focus

News North America

US – Hispanic market research agency ThinkNow Research has announced it is adding African-American and Asian demographics to its panels, having previously focused on the US Hispanic community.


Its repositioning to a culturally-integrated research agency has come as a result of changing client requests.

Mario Xavier Carrasco, ThinkNow Research’s managing partner, said: "With the success of our Millennial Project Research initiative over the past year and a half which was inclusive of Hispanic, African-American, Asian and non-Hispanic white millennials, we have had a surge in our clients asking us to research more diverse audiences beyond US Hispanic.