This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS22 January 2016

ThinkNow expands demographic focus

News North America

US – Hispanic market research agency ThinkNow Research has announced it is adding African-American and Asian demographics to its panels, having previously focused on the US Hispanic community.

Its repositioning to a culturally-integrated research agency has come as a result of changing client requests.

Mario Xavier Carrasco, ThinkNow Research’s managing partner, said: "With the success of our Millennial Project Research initiative over the past year and a half which was inclusive of Hispanic, African-American, Asian and non-Hispanic white millennials, we have had a surge in our clients asking us to research more diverse audiences beyond US Hispanic.