NEWS29 September 2016

ThinkNow launches minority B2B panel

B2B New business News North America

US – Culturally integrated research and Hispanic sampling company ThinkNow has introduced the first minority business owner panel in the US.

Hispanic business laptop_crop

The panel will help brands with communications, products and services aimed at minority businesses.

Mario Xavier Carrasco, ThinkNow Research’s co-founder and managing partner, said: "Minorities are opening businesses at a record pace in the US. To help companies and brands who are looking to better understand the specific issues minority business owners face and identify opportunities, we’ve applied our years of minority panel building expertise to build the first minority business online panel, boasting over 200,000 minority-owned business."

According to the latest Census Bureau Reports, the number of minority-owned firms in the US  rose from 5.8 million in 2007 to 8.0m in 2012.

ThinkNow Research will be launching new panels in Latin America in the coming months.