NEWS28 March 2011

ThinkBox hires new research and planning director

People UK

UK— Commercial TV marketing body Thinkbox has appointed Neil Mortensen as its new research and planning director.

Mortensen (pictured) is currently research director at media agency Opera OMG, where he has worked since 2006.

Earlier in his career Mortensen served as research director for ITV and is currently joint chair of the Media Research Group. He also represents the IPA on the Barb board and the UKOM technical group.

Thinkbox managing director Lindsey Clay said: “Neil is exactly who we were looking for. He is hugely respected and has that perfect combination of a TV background, impeccable research credentials, and extensive experience of the agency and planning environment. He is also as passionate as we are about the expanding world of TV.”

Mortensen replaces David Brennan in the role at Thinkbox. Brennan will leave the organisation in July to pursue other opportunities, Thinkbox said.