Bearpark has been with the firm since 2006 and was previously at ACNielsen Bases where she spent four years working on international FMCG research.

Hughes, meanwhile, has recently graduated from the University of Birmingham.

Andrew Tharme, the agency’s joint managing director, said: “Emma has been instrumental in developing the Mimosa brand since its launch in June and this promotion reflects her commitment to The Oxford Research Agency over the past three years. I am also delighted to be able to announce the continued expansion of our FMCG team with the arrival of Jonathan who will assist the team going forwards.”