The Luxury Institute partners with database marketing firm

By combining their strengths, the two firms are aiming to pursue CRM initiatives with luxury clients.

David Braunstein, senior vice president of strategic services for MBS, said: “The Luxury Institute’s exceptional primary research studies, consulting services and cultural CRM expertise, along with MBS’s strategic analytical capabililites enable us to create compelling new observations about affluent consumer preferences and behaviours.”

Milton Pedraza, CEO of the Luxury Institute, said: “MBS’ capabilities will help us both implement and measure the luxury CRM culture initiatives we so strongly espouse.”