NEWS13 January 2022

The Insights Family expands to four countries

New business News UK Youth

UK – Children and families market intelligence firm The Insights Family has launched into Argentina, Turkey, South Africa and Saudi Arabia.

Buenos Aires

The expansion saw the company start interviewing three to 18-year-olds and parents in the four countries as of 1st January 2022.

The Insights Family now operates in 22 countries across six continents following its expansion, including every nation in the G20.

The expansion follows a strong two years for the company, having more than doubled its size since January 2020.

Nick Richardson, chief executive and founder of The Insights Family, said: “2021 was a transformational year for the business, with us enjoying significant growth and development across the business.

“The expansion into these markets, based on client demand demonstrate our position as the global leader in kids, parents and family market intelligence.”