The Forge names financial services director

Anisimova (pictured) was most recently director in Incite’s services practice, specialising in financial services and advanced analytics.

In her new role, Anisimova will focus on developing The Forge’s advanced analytics offer while helping to grow the financial services practice.

The Forge is a strategy consultancy based in London and Amsterdam.

Karl Miley, co-founder at The Forge, said: “We are thrilled to be welcoming Anna to our analytics team. Her experience working with global financial services brands is a perfect fit for our growing practice in this sector.

“Our current clients will benefit enormously from her deep expertise creating growth strategies from customer data.”