The DRG joins Cortico-X
The agreement will see The DRG become a division of Cortico-X, retaining its name and team.
The expanded company will aim to expand its market reach, with both firms focused on customer experience, as well as providing clients with access to integrated analytics and strategy services and AI tools.
The merger is expected to complete in the fourth quarter of 2025.
Cortico-X is an experience-led strategy and transformation consultancy based in New York, while The DRG is a full-service marketing insights and analytics firm based in Brookfield, Wisconsin.
Sujay Saha (pictured left), founder and president at Cortico-X, said that “this merger marks a major step forward in how insights and strategy come together to serve the market”.
Lanie Johnson, president and chief executive at The DRG, (pictured centre alongside Robert Dieringer Sr., The DRG founder (retired)) added: “Joining forces with Cortico-X allows us to invest in innovation, expand our impact and keep delivering the thoughtful, strategic insights our clients trust – now with greater speed and scale.”
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