The board will be chaired by Eileen Campbell, who has served as global chief executive at Millward Brown and chief marketing officer at Imax.

Areas the board will examine include he trajectory of AI, changes in client expectations and the dynamics of a rapidly changing market.

Recruitment of other board members is underway, with the aim to include AI and technology specialists, client-side leaders and thought leaders from the worlds of science, economics and geopolitics.

Laurence Stoclet, president of the Ipsos board of directors, said: “The creation of an advisory board reflects Ipsos’ ambition to lead in an industry being reshaped by rapid change.

“Eileen brings credibility, deep industry expertise, and a truly independent perspective. I am confident that the advisory board will be a valuable asset as we shape the next chapter of our leadership in this new era.”

Campbell added: “I am honoured to chair this advisory board and to help bring an external, forward-looking and scientific perspective to Ipsos’ strategy and ambitions.”