Tagliaferri (pictured) was previously head of evaluation at the Behavioural Insights Team and has also been a member of the Evaluation Task Force Advisory Panel, a group that advises civil servants on the evaluation of policies.

At Ipsos in the UK, Tagliaferri will be tasked with broadening the reach of the existing behavioural science capabilities within the public affairs team in the UK, and helping the policy and communications team better understand behaviour and develop effective interventions.

Trinh Tu, managing director of public affairs in the UK at Ipsos, said: “I’m excited to welcome Giulia to our public affairs team to further build and develop our behavioural science capabilities.

“Her expertise in using data to diagnose behavioural barriers, intervention design and impact evaluation will help ensure our clients can effectively tackle tricky policy issues which are rooted in human behaviour.”