The Big Picture names Frontline executive as research director

Starr joins the agency after 15 years with Frontline Research Consultancy. In her new role, she will support and develop the agency’s key accounts and help in the growth of the business, for clients including Unilever, GlaxoSmithKline and Asda.

The appointment follows research director Stuart Costley’s move to set up The Big Picture’s New York office last month.

Oskar Marcus, formerly of Firefish, has also joined The Big Picture as research manager. Marcus will oversee UK projects as well as managing global multi-market studies. He will work across a number of accounts, focusing on premium spirits and beer, as well as FMCG.