NEWS26 February 2014

Tesco selects IRI for super market insights

New business News UK

UK — Tesco has announced that it will partner with IRI for its UK market insights.

Tesco will gain access to market information via IRI’s Retail Advantage solution, which provides insights into retailers’ performance by category and supplier versus their competitors. IRI was appointed as the result of a competitive tender and technology trial.

“We are extremely pleased to be partnering with such a respected global retailer as Tesco and helping them uncover and drive new growth opportunities across their business,” said IRI president and CEO, Andrew Appel.

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