Founded in 2018 and based in Melbourne, Telmy’s self-service platform offers access to respondents from panels, customer lists and social media channels.

The company has appointed consultant Winifred Henderson as managing director, New Zealand, to lead the expansion.

Henderson, the former owner and managing director of Prime Research, has also held roles at Ipsos and TNS. She is also a fellow of Research Association of New Zealand and sits on the boards of Asia Pacific Research Committee and the Global Research Business Network.

Bianca Plunkett, chief executive and founder, Telmy, said: “We’re delighted to now have New Zealand’s most accomplished qualitative recruiter joining our team to launch Telmy and enhance the experience for qualitative insights professionals and UX specialists in New Zealand.”