NEWS25 August 2021

Team One hires first chief data officer

Data analytics News North America People

US – Media, digital and communications agency Team One, part of Publicis Groupe, has appointed Prachi Priya to the newly created role of chief data officer.

Team One's leadership team, Prachi Priya, Chris Graves, Julie Michael, Mark Miller, Kyle Aquistapace

Priya (pictured, left) joins the company’s leadership team from WPP’s Wunderman Thompson, where was vice-president, data and analytics, leading the data practice across three offices in California.

Prior to that, she worked in market strategy and analytics at Lifetime Fitness (now Life Time, Inc.) and UnitedHealthcare.

At Team One, Priya will lead a consolidated team of data scientists and analysts across its six North American offices in Los Angeles, Chicago, New York, Dallas, Atlanta and Boise.

She will oversee the agency’s media, customer relationship management (CRM), digital, social analytics and business outcomes teams, and work with clients to help them manage their first-party data.

Julie Michael, chief executive, Team One, said: “Prachi brings more than 18 years of forward-thinking, inclusive leadership, agile data innovation, and data-driven intelligence to Team One, as well as a demonstrated commitment to developing people, differentiating business strategies, and sustaining customer growth.”

(Pictured: Team One’s leadership team, from left to right: Prachi Priya, Chris Graves, Julie Michael, Mark Miller, Kyle Aquistapace)