NEWS12 July 2012

Tapjoy agrees analytics partnership with Kontagent

Data analytics North America

US— Mobile advertising and publishing platform Tapjoy has signed a strategic partnership with mobile user analytics firm Kontagent.

The partnership aims to give Tapjoy customers the insights they need to optimise user acquisition campaigns and maximise monetisation efforts. For Kontagent, the firm says it is a strategic move to gain a stronger foothold in the mobile app space, building on the launch of kSuite Mobile Analytics for mobile developers.

Mihir Shah, Tapjoy CEO, said: “We know that it’s becoming more difficult to monetise users in the increasingly competitive mobile economy. Partnering with Kontagent, we will be able to provide more solutions to help developers improve user acquisition, retention and monetisation — and ultimately improve their bottom lines.”