NEWS7 August 2014

Tapjoy acquires analytics company 5Rocks

M&A News North America

US — Mobile ad-tech platform, Tapjoy, has bought Korean analytics company 5Rocks for an undisclosed amount.

The company claimed the acquisition would ensure Tapjoy could offer complete ad-tech and app-tech solutions for driving revenue and lifetime value (LTV) maximisation for app developers. The deal will bring together its mobile advertising technology with 5Rocks’ predictive analytics and marketing automation services.

Best known for its data science expertise, deep reporting, predictive analytics and mobile Customer Relationship Management (mCRM) platform, 5Rocks analytics is used by many game developers in Korea and Japan. The 5Rocks platform uses data algorithms to offer detailed analytics into the real-time behaviours of mobile app users so developers can customise their in-app experiences.

“The acquisition of 5Rocks is a transformative moment for Tapjoy, as the combined platforms allow us to quickly integrate publisher analytics and insights with the industry’s leading mobile ad platform to create what we call an ‘app-tech’ solution for mobile publishers,” said Steve Wadsworth, president and CEO of Tapjoy.

The 5Rocks solution will be fully integrated into Tapjoy’s nGen Platform in Q4 2014.