Talking Medicines creates AI tool for patient experiences

US – Health data technology company Talking Medicines has launched a generative artificial intelligence (AI) tool to provide insights on healthcare patients’ experiences, opinions and sentiment.

Pharmaceuticals

Drug-GPT, which is available on Talking Medicine’s PatientMetRx 2.0 platform, uses curated social data to help uncover patient insights to inform healthcare advertising.

In addition, Drug-GPT provides natural language responses and summaries, with subscribers able to answer questions on how patients experience medication and treatments compared with the views of healthcare professionals.

The company licenses the GPT models from Microsoft to make sure of a closed ecosystem around Drug-GPT using its own curated social data of patients and healthcare practitioners.

The PatientMetRx 2.0 platform has also added other new features, such as a natural language search function and more ability to gauge the views of healthcare professionals.

Jo Halliday, chief executive and co-founder at Talking Medicines, said: “We are really excited by the potential of Drug-GPT to transform the way that healthcare advertising agencies analyse insights on complex patient and healthcare professional social data.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts