NEWS12 February 2021

Talking Medicines develops patient insight tool

Healthcare News UK

UK – Pharmaceutical data technology company Talking Medicines has launched a social intelligence service to offer drug brands insights on patient experience.

red and white tablets spilled out of brown medicine bottle

The tool collects data from social media, forums and blogs, mapped to a database of 130,000 global medicines.

It includes patient confidence scores for medicines to offer benchmarks for pharmaceutical marketers.

Jo Halliday, chief executive, Talking Medicines, said: “By using cutting edge artificial intelligence, machine learning and natural language processing models, we’re able provide real time social intelligence in a straightforward, intuitive way.”

Formed in 2013, Talking Medicines is headquartered in Glasgow and raised £1.1m in funding in November 2020.