NEWS16 February 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK/US— TagMan, which provides software for managing the ‘tags’ that online advertisers use to track the performance of their campaigns, has secured $1.3m in a first round of financing.
The funding round was led by Cambridge Angels and the London Business School’s Enterprise 100 angel investor network.
TagMan, founded in 2004 by Paul Cook and Jonathan Baron, had previously raised $800,000 from “friends and employees”. Its system allows advertisers to manage all their tags through a single web-based interface, tracking the performance of search marketing and display advertising, and providing site analytics. Baron said tag management and tracking has been “one of the most significant barriers to smarter online marketing”.
John Taysom of Cambridge Angels said, “We were impressed how the powerful combination of pain-free tag mangement and a single view of the entire customer journey is already driving amazing returns for [TagMan’s] clients.”
The firm has offices in New York and London.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The population of England and Wales has risen by more than 3.5 million in the past decade and is increasingly agein… https://t.co/iixrsWbDxO
Disqo partners with Adelaide https://t.co/DcbCfA9SBK #mrx #marketresearch
Just one in six young people flag harmful content online https://t.co/Fino8YRgEu #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Associate Director – Media / Audience measurement – Project Management and Delivery
Up to £50,000 + Excellent Benefits
Resources Group
Senior Research Manager – Research with Social Purpose!
£40–£45,000 + great benefits
The Fire Fighters Charity
Research Assistant
£35,031
Featured company
Perhaps one of the most perfectly peaceful places I have ever been https://t.co/2pUlMtClWB
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments