NEWS16 February 2010

TagMan secures $1.3m funding


UK/US— TagMan, which provides software for managing the ‘tags’ that online advertisers use to track the performance of their campaigns, has secured $1.3m in a first round of financing.

The funding round was led by Cambridge Angels and the London Business School’s Enterprise 100 angel investor network.

TagMan, founded in 2004 by Paul Cook and Jonathan Baron, had previously raised $800,000 from “friends and employees”. Its system allows advertisers to manage all their tags through a single web-based interface, tracking the performance of search marketing and display advertising, and providing site analytics. Baron said tag management and tracking has been “one of the most significant barriers to smarter online marketing”.

John Taysom of Cambridge Angels said, “We were impressed how the powerful combination of pain-free tag mangement and a single view of the entire customer journey is already driving amazing returns for [TagMan’s] clients.”

The firm has offices in New York and London.