NEWS14 January 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS14 January 2014
US — Global tag management system TagMan is to release a cookie-less tracking model.
According to an article on Search Marketing Daily, the cookie-less concept “emerges from the need to track conversion paths and advertising on smartphones and across platforms, as consumers increase their use of multiple devices and media”.
In the article, TagMan global product director Ben Manning explains that TagMan tracks roughly 30% of activity from mobile devices running tag management across apps and websites. It also tracks advertising and marketing campaigns – like email, social, search and display – and clicks, as well as capturing data such as CRM on websites though tag management.
According to Manning, the cookie-less tracking allows TagMan to connect the consumer’s path across media and device channels as they must log in when using mobile apps.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, a Brexit agreement for data transfers between the UK and the EU was agreed last year –… https://t.co/yTomjwlmsd
Covid-19 communications 'created misunderstanding', finds inquiry https://t.co/pzRds1IB1I #mrx #marketresearch
Stravito launches visual insights tool Atlas https://t.co/0jmpAyaJy9 #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Analytics Associate Director – Consumer CX – Key Tech client
£50,000–£60,000 + Bens
Hasson Associates
Senior Research Manager / Associate Director
£300–300 per day
Hasson Associates
Survey Scripter – Dimensions UK – Remote
£40000–50000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments