NEWS25 July 2017

System1 signs deal for FocusVision’s Decipher

Behavioural science Mobile New business News UK

UK – Following a trial period, System1 Research (formerly BrainJuicer) has signed a multi-year Decipher licence with market research tech company FocusVision.

Decipher, FocusVision’s mobile-friendly online quant survey software tool, will now be rolled out by System1 as its programming system to its 150 employees in offices in the UK, US, Switzerland, Germany, the Netherlands, France, Brazil, Singapore, Australia and China.

System1 worked with the FocusVision custom team to adapt some of its existing question types to Decipher to ensure consistency across studies. Emma Cooper, managing director of group operations at System 1 Group, said: “System1 Research chose the Decipher platform survey technology so we can focus on delivering research that guarantees profitable growth with zero waste.”

Jamin Brazil, Focus Vision managing director, said: “FV Decipher is a system designed by researchers for researchers; we worked hard to ensure that the platform was tailored to the specific needs of the researchers at System1. We are very pleased it has committed to us in this way.”