NEWS21 May 2010

Synovate hires Dave Hannay as head of brand equity


UK— Synovate has appointed Dave Hannay to the newly created role of global commercial head of brand equity.

Hannay will work closely with innovation director Jan Hofmeyr and the Synovate Laboratories team, focusing on improving Synovate’s offerings and building its training programme.

He joins Synovate from TNS where he spent 20 years in various senior management positions.

Ged Parton, Synovate’s CEO of global practices and capabilities, said: “Dave is a consummate research professional and extremely skilled at driving new IP through large companies. His talents combined with our innovative IP will help us extend our ability to execute our capabilities and consultancy to an even higher level. We are all delighted to have Dave here.”