She joins from Research International where she was also an associate director, and has experience in branding, communications and innovation across the FMCG, technology, finance, tobacco and premium brand sectors.

At Synovate, Hague-Moss (pictured) will work on both tracking and ad hoc studies for some of the agency’s key clients.

Jon Harper, head of Synovate’s communications specialist team, said: “I am delighted that Martha has joined our team. Her breadth of experience within branding and communications and managing key client accounts will make her a great addition.”