Suzy adds video qual to insights platform
The platform, ‘Suzy Live’, uses the company’s US consumer panel and allows users to conduct one-to-one interviews using video.
It can be used for tasks including testing concepts, understanding target audiences and asking questions before a product launch.
Suzy has added the tool in response to demand for qualitative research while in-person work is restricted due to Covid-19, the company said.
It can be used in tandem with Suzy’s existing quantitative-based platform.
Avi Savar, president of Suzy, said the update would bring “quantitative and qualitative research into one platform” and offer clients a “deeper understanding of consumers”.
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