NEWS25 October 2012

Susan Cornish named Phoenix VP

North America People

US— Research agency Phoenix Marketing International has hired former Synovate and TNS researcher Susan Cornish as vice president.

Cornish (pictured) has spent 18 years in the industry and most recently served as principal at Insight & Action. Earlier in her career she served as VP of brand and communications at TNS, VP at Bellom Research and senior account director at Synovate.

John Antonello, managing director of travel, leisure, and entertainment at Phoenix, said: “Susan has a keen understanding of brand equity and positioning research, market segmentation, customer satisfaction and loyalty, analytical techniques, and new methods such as mobile research.