NEWS5 September 2019

SurveyMonkey completes GetFeedback acquisition

M&A News North America Technology

US – Survey software firm SurveyMonkey has completed its acquisition of customer experience management company GetFeedback.

Over 60 GetFeedback employees join SurveyMonkey following the transaction, increasing its headcount to 1200 across 11 offices.

The deal was worth around $68m, according to the terms of the agreement first announced in August.

SurveyMonkey expects its full-year revenue to increase by approximately $2-$3m as a result of the acquisition.

GetFeedback’s customers include Cisco and Walgreens.

Zander Lurie, chief executive officer of SurveyMonkey, said: “Together, we’ll work towards providing our enterprise customers with an accelerated deployment of customer experience programs, helping them collect actionable feedback across all their customer-facing channels.