Survey Sampling in New Zealand panel launch

The offering is part of the firm’s OpinionWorld range of panels and the firm hopes to recruit 50,000 members within six months.

Peter Blansjaar, SSI Oceania’s managing director, said: “The New Zealand market offers a sophisticated retail industry and quality manufacturing base as well as renowned tourism opportunities. SSI saw a clear need to create a proprietary panel to support our clients here.”

As with the rest of the OpinionWorld range, the New Zealand panel is part of the firm’s new SSI Dynamix sampling platform, which adds information from social media sites blogs and forums to survey results.