Acutus AI adds pre-market testing using digital twins
The platform, ZCoded, allows brands and agencies to test creative ideas, pricing, concepts and consumer journeys before they launch.
It uses AI-generated digital twins of consumer personas, allowing users to simulate how different audience segments think, evaluate and act.
Acutus AI co-founder Arindam Bhattacharya (pictured) said: “Teams produce more ideas than ever, yet testing hasn’t scaled. ZCoded lets brands understand behaviour before launch, not after failure.”
Headquartered in Noida, India, Acutus AI was established earlier this year. The business uses advanced generative AI models to create synthetic datasets.
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