Hall (pictured) was previously managing director for Sydney and joined TRA in 2018, where she was head of client services in New Zealand.

At TRA, Hall opened the New Zealand company’s Sydney office and has since expanded the team in the city to 15 people.

The promotion comes as part of changes to the senior team at TRA to expand its Australian business and increase collaboration between the Australia and New Zealand wings of the company.

Hall’s remit will include supporting TRA’s brand tracking capabilities, strengthening client relationships and supporting the wider team at TRA.

Andrew Lewis, managing director at TRA, said: “Terri has constantly proven herself as an inspiring and results-driven leader with a deep passion for brand and insights. She has built an exceptional team in Sydney, and under her leadership, the business has delivered outstanding growth and exceptional client work.

“As we continue to expand our market-leading brand tracking capability, Terri’s leadership will be instrumental in driving innovation and client impact across Australia.”